Globality: a new era of competition in which enterprises from the developed world which once dominated the flow of business are suddenly finding themselves competing with everyone from everywhere for everything.
I was absentmindedly channel surfing on Wednesday when I landed on Channel two. A South American Telenovela, was on (and yes, I confess, that was my hand in the cookie jar already), I paused and watched more than a little.
Later, I found out that it’s called Juana la Viroen and that the original Spanish edition is from Venezuela. (There’s precious little that isn't within the reach of google these days, I tell ya.)
So. Telenovela. Names like Alfredo, Armando, Juana tossed about casually and the actors looking every bit like every other actor or actress from the plethora of telenovelas on Kenyan Television.
Nothing particularly remarkable about that.
Except.
The English translation dubbed over the Spanish was rendered in a variety of Nigerian accents, strong and not so strong.
It knocked me back a little.
I was absentmindedly listening to a conversation in Nigerian English, but the images were South American. It took me a while to draw the line that joined the dots, I confess.
It was so weird and so different and so a sign of the times.
Some enterprising individual somewhere figured English is English is English, isn’t it, so why not try something different?
Why not indeed. I’m loving it. Not likely to watch it again but loving the idea of it nonetheless. It is so the next thing after Indian BPO outsourcing.
I wonder where we go from here.It's my window, but I don't own the view.
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What An African Woman Thinks
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Globality Came to Town Riding On A Telenovela Posted: December 11th, 2008, 2:02pm EST