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Kenyanentrepreneur.com
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The Money in Billboard Ad’s Posted: April 18th, 2009, 9:48am CDT by kenyanentrepreneur
I was reading this article in BD Africa with special interest because it’s on the advertising industry in Kenya and it’s move towards trying to incorporate technology as a way of measuring the effectiveness of these ad’s. According to the article: “Consumer market research firm Synovate has launched a new tool that measures the impact and [...]